Back to Basics: Chicken Republic Steers Clear of the Asun FiascoChicken Republic has stepped out of the frying pan and back onto solid ground with their latest campaign, much to the relief of fans and…Nov 13Nov 13
Hennessey’s Succinct Appropriation of Damson Idris’ Sex Scene: A Copy Critique of Hennessey’s…There’s a viral scene making its rounds on the internet, and you probably don’t need me to tell you it’s that moment from Swarm — the one…Oct 30Oct 30
The 5 Best Billboard Copies in Lagos Island Right NowCopy Criticism of 5 Best Billboard Copies in Laagos IslandOct 4Oct 4
Guinness Tries to Remake Greatness — A Swing and a Miss?Copy Criticism of Guinness's newest campaign.Sep 21Sep 21
Who’s Winning the Blue Label Copy War: Martell or Johnnie WalkerCopy Criticism of The Blue LabelsSep 15Sep 15
Furniture House just took a swing at advertising — and missed.In the cutthroat furniture market of Victoria Island, Lagos, competition is fierce. Adeola Odeku alone has over ten big players, each one…Sep 13Sep 13
Copy Criticism of Chicken Republic’s Newest Campaign.The Chicken Republic “Asun-As-Possible” campaign is, at the very least, problematic. Here’s why:Sep 6Sep 6