Who’s Counting Tyms’ Copy Crimes?Some weeks back, I flirted with the idea of crowning the worst copy in Lagos, and Tyms was practically begging for the spotlight. Their…Nov 25, 2024Nov 25, 2024
Back to Basics: Chicken Republic Steers Clear of the Asun FiascoChicken Republic has stepped out of the frying pan and back onto solid ground with their latest campaign, much to the relief of fans and…Nov 13, 2024Nov 13, 2024
Hennessey’s Succinct Appropriation of Damson Idris’ Sex Scene: A Copy Critique of Hennessey’s…There’s a viral scene making its rounds on the internet, and you probably don’t need me to tell you it’s that moment from Swarm — the one…Oct 30, 2024Oct 30, 2024
The 5 Best Billboard Copies in Lagos Island Right NowCopy Criticism of 5 Best Billboard Copies in Laagos IslandOct 4, 2024Oct 4, 2024
Guinness Tries to Remake Greatness — A Swing and a Miss?Copy Criticism of Guinness's newest campaign.Sep 21, 2024Sep 21, 2024
Who’s Winning the Blue Label Copy War: Martell or Johnnie WalkerCopy Criticism of The Blue LabelsSep 15, 2024Sep 15, 2024
Furniture House just took a swing at advertising — and missed.In the cutthroat furniture market of Victoria Island, Lagos, competition is fierce. Adeola Odeku alone has over ten big players, each one…Sep 13, 2024Sep 13, 2024
A Note on Two Whiskeys: Jameson & SingletonA Copy Criticism of Jameson & SingletonSep 11, 2024Sep 11, 2024